This, the December issue of the Images Business of Fashion, is a double edged sword. It covers the two fast growing segments that are dramatically altering the global fashion space–casual wear and sportswear.
While casual wear is now widely popular and well entrenched in India and it’s stronghold now includes even the corporate world, sportswear is the new emerging fashion mantra. Globally, the sportswear market has grown parallel to both pop cultures and modern health and fitness consciousness. It’s fleet footed evolution has manifested into athleisure, a burgeoning fashion trend that synergises athletic wear with lounge and casual fashion.
In this special issue of Images BoF, we feature research papers by Technopak, on both casual wear and sportwear, the emerging markets in India across its varied segments and outlining the top trends ruling them.
Team Images BoF, apart from elaborately discussing the market trends, also takes a look at the pressing subjects the industry is facing along with profiling a few promising casual and sportswear brands.
Seasoned brand strategist Nischal Puri shares his views on active wear market in India that is poised for extremely dynamic growth in the near future.
Overall, this edition makes a powerful attempt at analyzing the trends and consumption behaviour of the Indian casual wear and sportswear market to aid upcoming as well as existing brands establish a strong brand equity. We also talk about Swedish furniture major, Ikea, who is to make an entry into the Indian market the next year. Da Milano shares its success mantras and talks about the increasing acceptance of fashion accessories among the Indian consumer.
This special issue also presents the major latest wave of international brands who have just entered India as well as looks at the curent status of others who have already set up establishments in India.
Voices from the industry react on the recent Demonetisation move by the government and share what they feel the impact of this will be on the Indian fashion industry.
Plus, we also take a look at some newly opened stores, including that of Armani Exchange, Casa Pop, Les Petits and Vanilla Moon.
Last but not the least, I wish you all a Merry Christmas and a very happy and prosperous New Year