ENTRY FORM

(TO BE SUBMITTED BY 31ST JULY 2016) | Category 6

IMAGES Most Admired Retailer of the Year: Digital Marketing Campaign

Definition: This award would recognise the retailer who was able to make the most innovative use of technology for its marketing and promotional activities

Award Criteria

  1. Use of a technology solution
  2. Use of digital channels like social media
  3. Use of digital channels excluding social media
  4. Impact of the digital marketing on brand and overall sales

ASSESSMENT PERIOD: April 2015 – March 2016


CIO (or equivalent top IT executive)

Name (required)

Title(required)

Address(required)

Phone(required)

Email (required)

CDO (or equivalent top Digital executive)

Name (required)

Title(required)

Address(required)

Phone(required)

Email (required)


Organisational details

Type of retail (required)

Official Website or URL

Type of retail outlet (required)

Key Items retailed (required)

Number of outlets (required)

Number of states (required)

Total Retail Space (in sq ft)

No. of Employees as on 31/03/2016 (required)

Total Revenue (in crores INR) (required)


Information regarding IT infrastructure

No. of Locations (required)

No. of servers (required)

No. of users / desktops (required)

Datacenter (required)
Yes No 


PLEASE DESCRIBE HOW YOUR TECHNOLOGY HAS EXCELLED IN EACH OF THE FOLLOWING AREAS DURING THE PERIOD 1ST APRIL, 2015 TO 31ST MARCH, 2016:


Justification for the nomination:

Describe the technology solution which was deployed by your organisation

What was the challenge / issue being faced by the business which prompted the implementation of the project?

Innovation in technology implemented:

What was the innovation in technology?

What internal and external capabilities and resources were leveraged?

What value enhancement was envisaged by the implementation?

Impact on business of the implemented technology:

During the implementation, what were the major challenges faced by your organisation during the implementation of the technology and how were they addressed?

How much money was invested in the implementation of the technology and what was the time frame for the full payoff (ROI) from the date of launch?

How do you see the technology impact the ecosystem at large? Is it game-changing for the industry?

Impact to customers

Potential of the technology:

Does the technology have the potential to be replicated ?

How can the benefits realised by the implementation of the technology be sustained?

How do you see the technology evolving in the future?

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